Published
Sep 1, 2020
Download
Download the article
Print
Text size

Myntra names Kiara Advani as its brand ambassador

Published
Sep 1, 2020

Fashion e-commerce platform Myntra has named Bollyood actor Kiara Advani as its new brand ambassador.
 

Myntra names Kiara Advani as its brand ambassador - Myntra


With this association, Myntra is confident of attracting new customers to its platform from across the nation, and is banking on Kiara’s engaging social media presence, youthful connection, and a strong fan base to drive growth.
 
Commenting on her association with Myntra, Kiara in a statement said: “Fashion is all about being comfortable in your attire and I believe comfort brings out the confidence in you. Myntra has been one of the most liked platforms amongst the youth and it makes me extremely happy to join hands with them and be associated with the brand.”

Speaking on the association, Amar Nagaram, CEO of Myntra added: “We are ecstatic about our association with Kiara Advani. Her association will be pivotal in helping us foster our relationship with existing customers while expanding our footprint into unexplored regions in India. This association gives impetus to our commitment of serving the evolving fashion and lifestyle needs using the power of technology while offering superlative customer experience, and unparalleled fashion content.”
 
Despite the Covid-19 pandemic, Myntra had managed to acquire 7 lakh new customers during the recently concluded 12th edition of its ‘End of Reason Sale (EORS). The company has been investing heavily in marketing and branding to further expand its customer base in the country.

Copyright © 2024 FashionNetwork.com All rights reserved.