Myntra names Disha Patani as brand ambassador for beauty segment

By

Maverick Martins

Published
Sep 25, 2020

Fashion e-commerce platform Myntra has named Bollywood actress Disha Patani as its brand ambassador for its beauty and personal care (BPC) segment.
 

Myntra plans to further strengthen its beauty vertical with this association and make deeper inroads into the rapidly-growing beauty category ahead of the festive season.
 
Patani will also be featuring in Myntra’s first-ever brand campaign for the beauty and personal care over the next few months.

Commenting on her association with Myntra, Disha Patani in a statement said: “Beauty is an integral part of my life, even more since I became a model. Through this association with Myntra, I hope to inspire and help people across India on their journey towards discovering their unique fashion styles and preferences.”
 
Amar Nagaram, CEO at Myntra added: “In a first-ever for Myntra, this association with Disha as our beauty brand ambassador represents our increasing focus on the booming  beauty and personal care segment. Disha joins our illustrious list of celebrity brand ambassadors ahead of the festive season and will help us in our vision of providing a holistic fashion and lifestyle offering to our fashion-forward consumers across the nation under one roof.”
 
Myntra has about 400 brands and over 14,000 products in the beauty and personal care category, across makeup, fragrance, hair, skin, bath and body.