Myntra names Bhuvan Bam as its first digital brand ambassador

By

Maverick Martins

Published
Oct 8, 2020

Fashion e-commerce platform Myntra has named digital influencer Bhuvan Bam as its first digital brand ambassador, to strengthen its digital presence and engage with tech-savvy customers ahead of the festive season.
 

As part of this strategic association, Myntra and Bam will co-ideate and create content to tap the fashion-centric audiences in the digital space.
 
Myntra expects to strike a chord with Bam’s strong fan base across demographics and acquire new customers through his engaging social media presence, coupled with high resonance with the people.

Commenting on the association, Harish Narayanan, head of marketing at Myntra, in a statement said: “Bhuvan is a welcome addition to Myntra’s efforts to reach out to the digital-savvy consumers in the most engaging way. Bhuvan’s all-pervasive appeal will further complement our holistic approach towards dominating different mediums and cement Myntra’s position as India’s favorite fashion and lifestyle platform ahead of the eagerly-anticipated festive season.”
 
Speaking after being named digital brand ambassador for Myntra, Bam added: “I look forward to creating quirky yet relatable fashion-focused content with Myntra that will help countless young people comfortably and confidently express themselves through fashion.”
 
Myntra has been investing heavily in marketing and branding to further expand its customer base in the country. It had recently signed actors Kiara Advani, Samantha Akkineni, and Disha Patani as its brand ambassadors.