Myntra named official fashion partner of Royal Challengers Bangalore

By

Maverick Martins

Published
Apr 6, 2021

Fashion e-commerce major Myntra has announced its association with Royal Challengers Bangalore (RCB) as its official fashion partner for the upcoming edition of the Indian Premier League.
 

With this partnership, Myntra will launch an exclusive RCB store, where it will be selling the official RCB cricket merchandise and host promotional events with RCB marquee players.
 
Additionally, Myntra will collaborate with RCB on five bespoke quirky fashion content pieces for their digital properties.

Speaking on the association, Harish Narayanan, chief marketing officer at Myntra, in a statement said: “Our collaboration with RCB will touch millions of fans, a number that's considered one of the highest among T20 teams, across the team's social media platforms.  This is a unique association as it allows us to integrate our brand presence and engage with the audience at various levels across all leading communication channels of the franchise."

Rajesh V Menon, head of RCB, added: “RCB shares the same ethos of being a cutting-edge lifestyle brand, and this association further helps enhance the proposition. This truly enhances the opportunities for bespoke brand integration, reach, and engagement of the partnership."
 
Royal Challengers Bangalore had earlier signed a strategic long-term partnership with global sports brand Puma for exclusive retailing rights to its merchandise.