Myntra looks to tap new customers by partnering with Chennai Super Kings

By

Maverick Martins

Published
Sep 18, 2020

Flipkart-owned fashion e-commerce platform Myntra has partnered with Chennai Super Kings (CSK) for the upcoming T20 cricket season of the Indian Premier League.
 

With this partnership, Myntra is looking to tap into the fan base of CSK and strengthen its customer base across the country. The e-tailer will also sell exclusive CSK merchandise on its platform.
 
Commenting on the association, Amar Nagaram, CEO Myntra, in a statement said: “Partnering with a team of this scale gives us direct access to CSK’s ardent fan base. We look forward to being an integral part of the T20 season, from a branding perspective and with a strong product offering, allowing us to form deep and lasting connections with the large fan base of the sport.”

CSK CEO, KS Viswanathan, added: “Having Myntra as our e-commerce partner for the T20 season provides CSK fans with an exciting avenue to purchase their favorite team’s merchandise, participate in fan contests and stand a chance to win signed merchandise.”
 
The Indian Premier League 2020 season will be held in the UAE this year between September 19 and November 10. Myntra has also partnered with Royal Challengers Bangalore for this season.