Myntra launches new campaign with regional focus
today Nov 27, 2019
Flipkart’s fashion-focused e-commerce platform Myntra has launched a new media campaign in five languages to reach more rural areas of India and promote it as a “style expert”.
Myntra’s new campaign 'Be Unskippable', created by the marketing firm McCann Worldgroup, has been released in Hindi, Tamil, Telugu, Kannada, and Bengali to reach all corners of India. The Unskippables campaign features tips from stylists such as Manpreet Kaur and Romita Bhandary, as well as customer testimonials recounting times Myntra has helped shoppers stay on trend. The campaign spans television, digital, and social media.
“This is an important campaign for Myntra from a brand perspective as it implies a shift in our positioning with the progress we have made so far as a brand,” said Myntra’s head of marketing Harish Narayanan, The Drum reported.
“We have passed the stage of defining who we are or what we offer, which is clear in the minds of our consumers and so are focussing on aspects related to enhancing the spirit of fashion in people, showcasing that we understand their needs and how we can help them. The new campaign establishes a strong pay off for people looking to make a lasting impression through fashion.”
The campaign encourages shoppers to use Myntra’s shopping service to help them stay on trend, and targets all genders, promoting Myntra as a style destination.
Myntra also recently concluded its digital reality show Fashion Superstar, as the online brand harnesses digital content to drive sales.
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