Myntra launches 'Myntra Mini's to promote fashion and beauty content

By

Isabelle Crossley

Published
Jun 8, 2023

Online fashion and lifestyle retailer Myntra has launched ‘Myntra Minis as a video platform. The new feature is designed to promote the discovery of new fashion and beauty product launches and is inspired by the trend for short videos on social media. 

“We are excited to launch Myntra Minis, an industry-first feature that combined the engagement of short-form content with the convenience of inspiration-led instant shopping,” said Myntra’s senior director of social commerce Arun Devanathan, ET Online reported. “As we go deeper in building for our thriving base of young, trend-first shoppers, snackable videos that help them in their discovery of trends and brands felt like a fitting feature to introduce, especially as it gains popularity as a preferred content consumption medium.”
 
The new video feature has launched to coincide with the 18th edition of Myntra’s end of season sale which has launched on its e-commerce store. Myntra Minis is designed to resonate with younger shoppers across both metro and Tier 2 and 3 locations. 

“Myntra Minis is poised to revolutionise the way you delve into the world of fashion and beauty, enabling you to create exceptional, on-trend looks that reflect your individualistic sense of style,” said Devanathan. The feature is now available to over 70% of Myntra’s existing users and will soon be rolled out across product category pages.