Myntra launches ‘Myntra Insider Masterclasses’ to promote fashion styling

By

Isabelle Crossley

Published
Jan 30, 2020

Fashion e-commerce platform Myntra has launched ‘Myntra Insider Masterclass’, an interactive privilege programme that allows shoppers to get fashion advice from celebrity stylists.  

 
Myntra has launched the new interactive service to drive sales on its multi-brand platform, the business announced on Facebook. Myntra customers, who accumulate enough points from purchases to unlock the new Myntra Insider Masterclass, will have access to video lessons, personalised answers to style questions within 72 hours, and stylists’ favourite products and useful tricks.

The first interactive session took place on January 29 and the style sessions will continue until February 5.

“I’m so glad and happy to be a part of something that is so inclusive and allows me to connect with people who I can directly help,” celebrity stylist for the programme Tanya Ghavri told Vogue India about the initiative.

“I think it’s the start of something much larger that will be a helpful tool in the world of styling and fashion.”
 
Ghavri will hold a master class on ‘Wedding Time Fashion’ for the spring wedding season, which is designed to help shoppers pick outfits that are occasion-appropriate and fit their body types.

Other featured masterclasses will include a ‘Retro Fashion Edit’ class by Ami Patel, ‘Party Fashion Reload’ class by Sanjay Kumar, ‘Holiday Fashion Diary’ by Amandeep Kaur, ‘Straight Outta Street’ by Aastha Sharma, ‘Workplace Fashion’ by Mohit Rai, and ‘Festive Fashion Inspirations’ by Eshaa Amiin.