Myntra launches green initiatives during EORS 15

By

Maverick Martins

Published
Dec 22, 2021

​Fashion e-commerce major Myntra has undertaken environmentally friendly initiatives during the ongoing ‘End of Reason Sale’ (EORS) event, which includes paper packaging and solar power utilisation.
 

Myntra claims that it has stopped the use of polythene covers or plastic for packaging and replaced it with paper packaging resulting in reduction of plastic consumption by over 1.4k tonnes in 2021 thus far.
 
The company plans to continue with its green initiatives including 100 percent plastic-free packaging going forward for all its deliveries.

Commenting on the green initiative, Sharon Pais, chief business officer at Myntra in a statement said, “At Myntra our commitment towards sustainability is entrenched into multiple facets of the organisation, be it sourcing, manufacturing, storefront or delivery.”
 
“With the 15th edition of our flagship EORS underway, we are excited about the fact that we will serve our customers across the country with their orders delivered in plastic-free sustainable packaging. It is also heartening to see how our partners have also joined us in this mission,” she added.
 
To support green organisations, the company has launched a dedicated store called 'Myntra For Earth' which gives a platform to over 90 brands to sell their ethically and consciously made fashion, lifestyle and beauty products to customers.