Myntra launches first ever 'Creator Fest' in Mumbai

By

Isabelle Crossley

Published
Dec 5, 2022

Flipkart’s fashion arm Myntra held its first ever ‘Creator Fest’ event to celebrate Indian influencers in the fashion and beauty industry. Over 200 influencers attended the gala evening in Mumbai which also served to promote its upcoming large-scale sale event ‘EORS (End of Reason Sale)’, seventeenth edition. 

The interactive event took place on December 2 and was designed to show Myntra’s, “unwavering dedication and commitment to powering India’s thriving creator ecosystem,” the business announced in a press release. Influencer guests included Komal Pandey, Dolly Singh, Kusha Kapila, Ankush Bahuguna, Sushant Divgikr, Siddarth Batra, Santoshi Shetty, Riya Jain, and Sejal Kumar among others and Myntra’s CEO Nandita Sinha also attended.
 
“There is no denying that creators are one of the leading voices that are shaping the way consumers shop and adopt fashion and beauty,” said Myntra’s CEO Nandita Sinha in a press release. “The Creator Fest is our way of celebrating their relentless effort and support in driving Myntra’s social commerce proposition. As we deepen our relationship with leading and emerging creators next year, through this event we want to showcase our ambitions to empower the creator economy further, whether that be through identifying budding creators at the grass-root levels or including regional content creators, as we build for T2 and beyond. We will build for many Indias alongside the creator community.”

The evening featured a number of panel discussions and content creation and engagement zones. Influencers could try out styling brands including Boohoo, Lakme, Maybelline, Roadster, and Mango and network amongst their peers at meet-and-greet sessions.
 
The event was also a “curtain raiser” for Myntra’s EORS, which launches online on December 10. This edition, Myntra’s ‘creator pass’ will enable influencers with over 2,000 followers on any platform to avail special benefits, according to the business.