Myntra launches digital fashion co-branded credit card with Kotak Mahindra Bank

By

Isabelle Crossley

Published
Jun 1, 2023

Online fashion retailer Myntra has partnered with Kotak Mahindra Bank Limited to launch its first co-branded digital fashion and lifestyle credit card. Calling it a first in India, the businesses announced that the Kotak Myntra credit card will give customers rewards as they shop. 

“Myntra is synonymous with the best in fashion and customer experience,” said Kotak Mahindra Bank Limited’s business head of credit cards Frederick Dsouza in a press release on June 1. “We are excited to partner with Myntra to offer this unique product for discerning fashion enthusiasts. Our partnership is a confluence of all that stands for customer delight and trust. This credit card has been designed with exclusive privileges and unmatched benefits tailored to the lifestyle and fashion shopping habits of our target customers. We are committed to fulfilling their credit needs and delivering unparalleled service.”
 
The Kotak Myntra credit card will be available on MasterCard and RuPay networks and can be applied for completely online. Customers can either apply via the Myntra or Kotak mobile application and the user journey is designed to be swift and hassle free. 

“As the first-of-its-kind card in the industry, the Myntra Co-branded Credit Card will be dedicated to fashion shoppers across metros, Tier 1, Tier 2, and 3 cities, creating stickiness and excellent brand recall,” said Myntra’s vice president of partnerships and monetisation Santosh Kevlani. “With this collaboration, we aim to enhance our customers' shopping experience on Myntra by offering them an unparalleled and rewarding payment option. The Kotak Mahindra Bank is among India’s largest and most trusted financial institutions, and its position of being a progressive partner bank stands tall and resonates well with a brand like ours. We are confident that this association will help us provide our customers with a seamless and rewarding shopping experience while also enabling them to save more on their purchases.”
 
Upon sign up, card users will be added to the Myntra loyalty programme and will receive a complimentary Rs 500 e-voucher. The joining fee and annual fee for the credit card is Rs 500.