Myntra launches collections by over 2,500 brands at spring showcase
Flipkart’s fashion arm Myntra has launched its ‘Spring-Summer 2023’ collection online showcase. With over 2,500 fashion and lifestyle brands, Myntra’s new launch is designed to offer a one-stop-shop for spring trends and make it easier for shoppers to discover new brands.
Highlights of the spring/ summer launch include a handloom clothing collection by ethnic wear brand FabIndia, a ‘Colorburst’ collection by H&M, and a workwear collection by Louis Philippe among others, Myntra announced in a press release on March 17. The e-commerce giant launched a digital showcase on its homepage on March 16 and plans to run a number of online promotions throughout the season.
“‘Spring Summer 23’ is an extensive fashion bonanza put together for our patrons to flaunt the latest and trendy fashion this summer,” said Myntra’s vice president of category management Padmakumar Pal in a press release. “The 2500+ brands participating have worked tirelessly to create a range of pieces that are not only on-trend but also versatile enough to help undertake a transition from the beach to the city with ease. This season’s collection captures the essence of summer perfectly, we're embracing bold colours, playful prints, and unique textures to enable people to make a statement irrespective of the occasion.”
The spring collection launch features over 70 direct-to-customer brands and over 100 international brands. Along with fashion, sports, beauty, and personal care categories also feature.
“We are confident about the latest collection enamouring our fashion-forward consumers and are thrilled to bring you the new season’s ultimate fashion and beauty must-haves that will inspire people of all ages to try something new,” said Pal. “Whether people are looking for a new staple piece or a statement accessory, the Myntra ‘Spring Summer 23’ collection has everything they need to elevate their style this season and look extraordinary everyday.”
Copyright © 2023 FashionNetwork.com All rights reserved.