Myntra launches campaign with Anushka Sharma to promote beauty category

By

Maverick Martins

Published
Jan 10, 2023

Flipkart-owned fashion e-commerce major Myntra has teamed up with Bollywood actor Anushka Sharma to launch a campaign to promote its ‘Beauty’ category.

The actor will feature in a campaign ‘Find Your Own Beauty’ that includes an ad film positioning Myntra’s as India's beauty expert.

Commenting on the association, Sunder Balasubramanian, chief marketing officer at Myntra in a statement said, “Myntra’s fast-growing beauty and personal care offerings bring together an extensive collection of international, domestic and D2C brands that cater to the needs and demands of every shopper. The new ad film with Anushka Sharma enhances Myntra’s position as India’s new beauty destination, while putting forth our wide set of offerings in an engaging manner."

Anushka Sharma, said, “Being an avid beauty enthusiast myself, representing Myntra Beauty was a no-brainer, as it’s a platform that offers products for everyone, regardless of the stage of a shopper’s beauty journey. I believe the ad-film will resonate well with consumers as it captures and delivers the message upfront in a very relatable manner.”

Myntra claims that its beauty portfolio includes over 70,000 beauty and personal care styles from over 1400 international, domestic, and direct-to-consumer brands like, M.A.C, Estee Lauder, Anomaly, Bobbi Brown, and Forest Essentials, among others.