Myntra launches campaign with actors Kiara Advani, Ranbir Kapoor to promote BFF event

By

Maverick Martins

Published
Sep 19, 2022

Fashion e-commerce major Myntra has launched a new campaign with actors Kiara Advani, Ranbir Kapoor to promote its upcoming sale event ‘Big Fashion Festival'.

The campaign featuring the actors aims to position Myntra as the go-to destination for every fashion need this festive season and will be amplified across TV, digital, and social media.

With this campaign, Myntra is banking on the pan-India popularity and fan base of the actors to increase its customer base during the sale event.

Commenting on his association with Myntra, Ranbir Kapoor said, “I am excited to be part of Myntra’s festive campaign this year. Fashion plays an important role during festivities and it’s that time of the year when we all refresh our wardrobes.

Kiara Advani added, “My festive campaign with Myntra this year is all about the excitement we share while getting ready to shop during the festive period. My association with Myntra, over the last two years has made me connect with the youth of the country through my love for fashion.”

Commenting on the launch of the BFF campaign, Nandita Sinha, CEO Myntra in a statement said, “This year’s marketing campaign is to highlight the magnanimity of the Big Fashion Festival. With this campaign, we aim to penetrate our reach to every nook and corner of the country and strike a chord with the fanbase of much beloved superstars Ranbir Kapoor and Kiara Advani.”

Flipkart Group-owned Myntra’s biggest sale event of the year begins on September 23 with over 6,000 brands showcasing around 15 lakh styles on the platform.