Myntra launches ‘Fashion Superstar’ to boost customer engagement

Flipkart owned fashion e-commerce platform Myntra has partnered with Zoom Studios to launch its first digital fashion influencer talent hunt on its fashion portal.
 
Myntra launches ‘Fashion Superstar’ to boost customer engagement - Myntra

With the launch of fashion superstar, Myntra aims to boost its customer engagement as it marks the beginning of the etailer in in-app content space. Through this show, Myntra intends to leverage the strong relationship between fashion and social media.
 
The show will be judged by Bollywood actress Sonakshi Sinha and leading celebrity stylist, Shaleena Nathani.
 
Commenting on the launch, Amar Nagaram, Head at Myntra Jabong in a statement said, “Myntra Fashion Superstar concept is aimed at bringing the influencer community to the fore, it also demonstrates our innovative technology led approach to enhance customer experience and engagement on our platform. A first for any e-commerce platform in the country, this marks the beginning of Myntra’s in-app content led destination to engage customers.”     
 
Bollywood actor Sonakshi Sinha added, “Fashion has always attracted me as it is one of the most dynamic and exciting aspects of our lives and I am very excited to be judging the first ever hunt for the biggest fashion influencer in the country.”
 
The winner of the show will get the opportunity to become a key face of Myntra on social platforms and also host shows on the app and Zoom TV.

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