Myntra launches Ducati Life apparel online

By

Isabelle Crossley

Published
Feb 28, 2020

Flipkart’s multi-brand online fashion retailer Myntra has launched Italian motorbike manufacturer Ducati’s clothing line on its e-commerce store as the business continues to expand its menswear offerings.

 
On February 26, Myntra launched Ducati Life online, the retailer announced on Facebook. A selection of the brand’s men’s causal wear, denim, and eyewear is now available on Myntra’s e-commerce store and prices range from Rs 1,299 ($18) and Rs 2,999 for clothing and up to Rs 18,999 for eyewear. 
 
As the clothing line of Ducati motorbikes, the brand’s clothing has a heavy focus on the brand logo, seen in logo tees and on details. Myntra launched the brand with the slogan “fashion for fast living”. The clothing brand launch comes as Ducati gears up to launch two new motorbike models in India in the upcoming 2021 financial year.

Myntra has strengthened its menswear offerings recently and launched Indian actor Vijay Deverakonda’s brand Rowdy Wear online earlier in the month to help the brand expand its distribution, especially in Tier 2 and 3 locations. Myntra also launched actor Mahesh Babu’s menswear line The Humbl Co online at the end of January.