Myntra gears up for BFF, expects six million customers

By

Maverick Martins

Published
Sep 16, 2022

Fashion and lifestyle e-commerce platform Myntra is gearing up to host its flagship sale event ‘Big Fashion Festival’ and expects around six million customers to shop during the festival making it the biggest ever sale event for the e-tailer.

During the sale event, Myntra plans to create 16,000 job opportunities as compared to around 11,000 opportunities it created during the 2021 festive season sale.

The company has also increased order handling capacity per minute to around 13,000 from 11,000 last year.

Commenting on the sale event, Nandita Sinha, CEO at Myntra in a statement said, “This year's festive season is going to be special for everyone. After two years of celebrating festivals in a rather muted way, this year it is going to be much grander and bigger.”

“During this edition of Big Fashion Festival, we are expecting around 6 million unique customers to shop during the event. We are geared to handle as many as 900 thousand concurrent users on the platform,” Sinha added.

Myntra has onboarded around 6,000 brands that will showcase around 15 lakh styles on its platform. The sale event will start from September 23.