Published
Sep 27, 2019
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Myntra expects over 50 percent sales from tier 2, 3 cities during sale event

Published
Sep 27, 2019

Fashion e-commerce platform Myntra is all set to host its ‘Big Fashion Days’ sale event from September 29 to October 4 and expecting 2 million shoppers during this period.
 

Myntra expects over 50 percent sales from tier 2, 3 cities during sale event - Myntra


Myntra is expecting strong sales during the six-day sale event from across India and expects tier 2, 3 cities to contribute over 50 percent to the company’s overall sales.
 
The company has also set up 20 experience centres in leading metro cities like Bengaluru, Delhi, Hyderabad, Gurgaon, Indore, and Pune to offer special services to customers.

Commenting on the Big Fashion Days sale, Amar Nagaram head at Myntra Jabong in a statement said, “Myntra’s Big Fashion Days offers shoppers a one of a kind opportunity to shop for fashion ahead of the festive season under one roof, with incredible deals from sellers and brands across categories. Our selection has increased by over one lakh styles from the previous edition of the sale, with a 60 percent rise in inventory, year on year.”
 
“Tier 2 and 3 cities are expected to contribute over 50 percent to the sale. While we are focused on providing the best experience to our customers, we are also delighted to be making our kirana network partners successful and providing them an opportunity to scale deliveries during the festive season,” he added.
 
Myntra has added 20 new brands and will offer a wide selection of more the 7 lakh products from over 3000 brands. To boost its deliveries, Myntra has also partnered with 15000 kirana stores across 50 cities.

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