Myntra expects over 40 million visitors during 13th edition of EORS
Fashion e-commerce major Myntra is expecting over 40 million visitors during the upcoming edition of its flagship event ‘End of Reason Sale' (EORS).
The 13th edition of EORS will be held from 20 to 24 December, and see participation by over 3,000 brands during the five-day event.
Myntra expects 65 percent higher traffic to the platform during the event, compared to last year and also expects sales to grow four times this season with 50 percent coming from tier 2, 3 cities.
Speaking about EORS, Amar Nagaram, CEO of Myntra, in a statement said: “One unique aspect of EORS that has always remained constant from the very first edition is its ‘growth’. The 13th edition is thus far the biggest, the fashion-forward customers of the country are going to experience. Through our flagship EORS event, we are looking at acquiring one million new customers, and preparing to ship 1.5 crore items by the first week of the New Year safely to our customers’ doorsteps.”
To promote the upcoming sale event, Myntra has launched a campaign ‘EORS is the Biggest’ with celebrities like Hrithik Roshan, Kiara Advani, Chaitanya, Samantha Akkineni, and Bhuvan Bam.
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