Myntra expects 60 million visitors during EORS-15

By

Maverick Martins

Published
Dec 13, 2021

Fashion e-commerce major Myntra expects around 60 million visitors on its platform during the 15th edition of its bi-annual end of reason sale (EORS) event.
 

Myntra will host its six-day sale event from December 18 to 23 offering customers products from over 5,000 brands.
 
The online fashion retailer expects about 700k new customers during the event with 45 percent of the overall traffic coming from tier 2 and 3 cities and towns.

Commenting on the sale event, Sharon Pais, chief business officer at Myntra, in a statement said: “EORS is the nation’s most awaited fashion carnival and we are poised to present the best collection at sharp value offers from across categories, for our customers. With 14 editions to our credit, we have come a long way in understanding the pulse of fashion-conscious shoppers and that gives us an edge in terms of curating the best for every customer cohort."
 
“We are looking at a significant portion of new customers meeting their current fashion and beauty need states, through our social commerce platforms, especially M-Live that was launched recently. Our 25000 Kirana partners will play a pivotal role in enhancing the experience of EORS for our customers, while also having an alternate source of income,” Pais added.
 
Ahead of the sale event, Myntra has strengthened its delivery network to ensure faster deliveries to customers across India.