Myntra expects 5.5 million shoppers, strong demand during Big Fashion Festival

By

Maverick Martins

Published
Sep 30, 2021

Flipkart Group’s fashion e-commerce marketplace Myntra is expecting around 5.5 million shoppers to participate during the upcoming edition of its 'Big Fashion Festival' that will be held from October 3-10.
 

The company also expects an increase in traffic coupled with an uptick in demand over the last festive season with a 40 percent contribution from tier 2, 3 cities across India.
 
During the eight-day sale event, Myntra plans to acquire around 1.5 million new shoppers and will offer up to 80 percent discounts on a wide range of fashion items.

“With the festive season upon us, this event will offer a never-before festive shopping experience to shoppers across the country, with the largest selection at sharp value offers. An event of this unprecedented magnitude is also set to provide thrust to our ecosystem, especially the artisans, MSMEs, and our kirana store partners,” Myntra CEO Amar Nagaram said in a statement.
 
Expecting increased orders during the upcoming festive and sale season, Myntra has enhanced its capacity for higher storage volumes of merchandise and optimised its last-mile delivery services.