Myntra expands offline presence with second Roadster store in Bengaluru

By

Maverick Martins

Published
Jun 15, 2018

Online fashion platform Myntra has expanded its offline presence in India with the opening of the second store for its private label brand Roadster in Bengaluru.

The new store located at Mantri Mall in Malleshwaram is spread across 1900 square feet and will house the latest collection from Roadster. The store will also be equipped with100% RFID (Radio-frequency identification) to offer shoppers an online-offline shopping experience.
 
Additionally, the store will also offer 30 seconds self-checkout facility to all its customers which enables the buyer to save time by avoiding the payment counters at the store. Myntra is further looking to expand in the offline market and will open 50 stores over the next 3 years.

Commenting on the store launch, Ananth Narayanan, CEO, Myntra-Jabong, in a statement said, “Roadster is today the fastest growing casual wear brand in the country, witnessing a 100% YOY growth. The launch of ‘Roadster Go’ is set to redefine the overall offline fashion shopping experience and marks the beginning of a new era in the Indian fashion retail industry. We are looking at helping curate 50 Roadster Go stores across the country by 2020.”  
 
Manohar Kamath, Head, Myntra Fashion Brands, added, “The new ‘Roadster Go’ store offers multiple breakthrough innovations in the offline shopping experience through a special amalgamation of fashion and technology. Roadster is the first fashion brand to deploy the refreshing new-age tech concepts which will form the basis of our omni-channel strategy for all private brands at Myntra and for the industry as a whole.”
 
Myntra has entered the offline segment last year in March with the launch of its first retail store for 'Roadster' in Bengaluru.