Myntra expands international portfolio with launch of Next

By

Maverick Martins

Published
Apr 24, 2023

E-commerce major Myntra has strengthened its international brand portfolio with the launch of British fashion brand Next on its platform.

Next will house over 500 products for men and women that include dresses, casual t-shirts, linen shirts, formal wear, accessories, and shoes.

Commenting on the launch of Next, Jayanti Ganguly, business head international brands at Myntra in a statement said, “The international brands portfolio on Myntra has been scaling rapidly with an uptick in demand for high-quality and classic wardrobe staples. Next’s unique, effortless, and stylish collections are a perfect fit for our platform's large base of diverse and discerning fashion-forward customers.”

“We are excited to join forces with Next, one of the UK's legacy fashion brands and enable their pursuit in augmenting their reach in India,” he added.

As a part of its marketing initiatives for the launch of the brand on Myntra, Next will have extended visibility on the Myntra app and its social handles. Additionally, Next will also have a dedicated online brand store on the Myntra platform.

Founded in 1981, Next is one of Europe’s biggest fashion retailers with over 650 stores spread across the globe.