Myntra expands brand portfolio with launch of Wrogn, Dressberry Teens

By

Maverick Martins

Published
Sep 8, 2022

Fashion e-commerce major Myntra has strengthened its brand portfolio with the addition of Wrogn and Dressberry’s Teens line on its platform ahead of its upcoming Big Fashion Festival.

Launched as part of Myntra’s Teens Store, the lines, which are an extension of the men’s and women’s segment of the highly popular Wrogn and Dressberry brands respectively.

Commenting on the launch of the ‘Teens’ collection of Wrogn and Dressberry, Jubi Samuel, senior director category management at Myntra in a statement said, “The addition of Wrogn and Dressberry brings a unique proposition to our robust offering in the Teens segment, making it arguably the biggest assortment of branded teens wear. Wrogn and Dressberry have enduring appeal among young shoppers."

“With today’s young consumers being conscious of the role that fashion plays in their life and reflective of who they stand for, the Wrogn and Dressberry teens line will further enable our fashion-forward teen cohort to have access to the trendy and conscious selection,” Samuel added.

The Myntra Teens store houses brands for teenagers and aimed towards fulfilling gaps and addressing specific needs of the shoppers in this segment.

Myntra claims that its 'Teens' category has registered a compound annual growth rate of 150 percent in the last two years.