Myntra expands brand portfolio with Samantha Ruth Prabhu’s brand ‘Saaki’

By

Maverick Martins

Published
Apr 27, 2022

Fashion e-commerce major Myntra has strengthened its celebrity brand portfolio with the addition of actor Samantha Ruth Prabhu’s brand ‘Saaki’ on tis platform.

Saaki will offer women’s wear and kids wear ranges on Myntra with over 200 options that include kurtas, kurta sets, dresses, and trousers.

Commenting on her association with Myntra, Samantha Prabhu in a statement said, “Saaki has been my dream project for a very long time, and both Sushruthi and myself have worked to see this to fruition. For an emerging modern Indian fashion brand, I am confident that the association with Myntra will be a game-changer and I look forward to seeing it become a part of Myntra’s growing community of shoppers and influencers.”

Sushruthi Krishna, Saaki founder added, “We are proud to partner with e-commerce leader Myntra to accelerate our growth. We have always listened to the needs of our community and derived the next steps from there and will continue to grow with a high focus on customer-centricity. Looking forward to a fruitful partnership with Myntra and building deeper brand salience with fashion-conscious consumers."

Saaki was launched in 2020 by Samantha and Sushruthi Krishna. It caters largely to the modern Indian women in the age group of 23-40 years.