Myntra elevates Achint Setia as the head of marketing

By

Maverick Martins

Published
Jan 10, 2022

Walmart-owned online fashion retailer Myntra has elevated Achint Setia to the position of head of marketing. He was leading the organisation’s social commerce business.
 

In his new role, Setia will lead Myntra’s marketing function while continuing to oversee the social commerce business.
 
His main responsibilities will include, scaling the Myntra brand, developing the marketing strategy including for large consumer-centric events, strengthening customer loyalty, and applying research-based insights into the business to fuel its growth.

In his current role as vice president and business head of social commerce at Myntra, Setia was instrumental in developing Myntra Studio and Myntra Live Commerce, which marked Myntra’s foray into social commerce at scale with influencer and content-led shopping.
 
Setia is a seasoned professional with over 17 years of experience in scaling businesses in consumer tech and media with cross-functional experience across marketing, strategy and M&A, content, product development, operations, and analytics.