Myntra elevates Aashish Benjamin Oommen to senior marketing director

By

Maverick Martins

Published
May 13, 2020

Online fashion retailer Myntra has elevated Aashish Benjamin Oommen as senior director of its marketing division. Oommen has been working with Myntra for the past seven years.
 

As the senior director of marketing, Oonmen will be responsible for guiding the overall brand marketing strategy, developing a brand positioning and communication strategy, and executing marketing campaigns across ATL, BTL, and digital.
 
During his seven-year stint with Myntra, Oommen has handled private label brands like HRX with Hrithik Roshan, House of Pataudi with Saif Ali Khan, and All About You with Deepika Padukone.

Oommen is a seasoned professional and has previously worked with organisations like United Breweries Limited and Arvind Lifestyle Brands Limited.
 
Myntra has been strengthening its senior leadership team and had recently appointed Lalitha Ramani as the company’s chief product officer to boost sales amid the Covid-19 crisis.
 
The fashion etailer has reopened deliveries for all products on its e-commerce platform in areas not considered coronavirus hotspots.
 
To encourage clothing and accessories purchases, Myntra is offering a wide range of discounts on brands including Nike and on product categories including men’s casual wear.