Myntra brings Sushmita Sen onboard for season 2 of its digital fashion reality show
Fashion e-commerce major Myntra has onboarded former Miss Universe and Bollywood actress Sushmita Sen to its judging panel for its digital fashion reality show.
Sen will join leading couturier Manish Malhotra and others to evaluate participants of the one-of-its-kind digital fashion show.
Sharing her excitement on judging the show, Sushmita Sen in a statement said: “I firmly believe fashion should be about maintaining a perfect balance between keeping up with the trend and following your sense of comfort and individuality. I’m elated to be a part of Myntra Fashion Superstar and do my bit to help these talented influencers fulfil their dreams and shine bright in this dynamic world of glitter and glamour.”
Achint Setia, vice president marketing at Myntra, added: “Being one of the most talented and accomplished divas herself, Sushmita’s arrival as a judge raises the bar, making the second edition of ‘Myntra Fashion Superstar @MTV’, a season to reckon with. Myntra Fashion Superstar demonstrates our innovative technology-led approach as we further our commitment to enhancing customer engagement with a one-of-its-kind in-app content-pivoted proposition.”
Myntra is also looking to cash-in on the popularity of the reality show and made it a fully shoppable show where viewers can purchase any of the outfits worn in the show in real-time on the Myntra App.
The first edition of the show was held in September 2019 and was judged by Bollywood actor Sonakshi Sinha.
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