May 4, 2022
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Myntra brings Cristiano Ronaldo's CR7 fragrance range to India

May 4, 2022

Fashion e-commerce platform Myntra has strengthened its fragrance segment with the launch of footballer Cristiano Ronaldo’s fragrance range CR7 on its platform.

Myntra brings Cristiano Ronaldo's CR7 fragrance range to India - CR7 Fragrance

CR7 fragrance has been launched in the Indian market for the first time through Myntra and offer customers a range of variants. CR7 will go live on Myntra with perfumes, body mists, deodorants, and gift sets.

Commenting on the launch, Sharon Pais, chief business officer at Myntra in a statement said, “We are extremely happy to enable shoppers in India to access the CR7 range of fragrances for the first time through Myntra. Cristiano enjoys a huge fan following in the country, and the launch of CR7 is set to create a furore amongst his fans, and beauty and fragrance enthusiasts. Onboarding a brand promoted by the legend himself with Myntra’s reach and wide base of fashion-forward customers makes a powerful equation slated for success.”

Mayank Bahety, director of Beauty Concepts Pvt Ltd (which owns distribution rights for CR7 fragrance in India) added, “It gives us immense pleasure in getting a brand like CR7 by iconic football star Cristiano Ronaldo to India. Together with our partner Myntra, we will aim to boost the brand’s online presence and reach while tapping into the huge existing consumer base of Myntra.”

Launched in 2017, CR7 brand is currently available in over 40 countries.

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