Myntra bets big on kidswear for growth
Fashion e-commerce major Myntra sees huge potential for growth from its kid’s category, after registering a growth of 90 percent over the last year.
Myntra plans to further ramp up its offering in the kidswear segment by strengthening its brand portfolio in the coming months. It currently houses over 1.1 lakh styles from over 450 leading brands, in the kid’s category.
Speaking on the segment, Ayyappan Rajagopal, head of business at Myntra, in a statement said: “The kid's category is one of the major areas of focus for Myntra, especially after a very successful run in the recent months, peaking during the festive period. We have always been stronger in this segment in the metros and up north, and with the launch of south and regional selection and brands, our penetration into tier 2 and tier 3 cities has also increased significantly.”
“Right now, we are witnessing over 100% growth in kids’ winter wear, with teens and pre-teens in the age group of 8 to 16 years, growing the highest. Overall, we are expecting strong traction in winter wear, t-shirts, dresses, infant apparel, and ethnic wear, as a category in the days ahead,” he added.
Myntra is currently hosting the 13th edition of its flagship End of Reason Sale, which will go on till December 24, and expects strong sales from the kids category during the five-day sale event.
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