Myntra Beauty onboards Jeffree Star Cosmetics
Flipkart’s Myntra Beauty has onboarded US-based makeup brand Jeffree Star Cosmetics as it bolsters its beauty offerings ahead of its upcoming largest sale event of the year.
Jeffree Star Cosmetics’ cruelty-free and vegan beauty products are now available on Myntra Beauty, including highly pigmented eye shadow palettes, lipsticks, and lip scrubs, among others, Myntra announced in a press release. The brand has launched on Myntra through omni-channel distribution partner Luxasia, which is managing its retail operations in South Asia.
“We are thrilled to onboard Jeffree Star Cosmetics, a revered global makeup brand, that will generate excitement and demand amongst our beauty-first consumers,” said Myntra’s chief business officer Sharon Pais in a press release. “At Myntra, it is our constant endeavor to bring the best of international beauty and fashion to our shoppers and our partnership with Luxasia solidifies that intent further. As the year comes to a close, we are expecting to continue this growth momentum into 2022, with the beauty and personal care category registering over 2.5X year-on-year growth on the platform.”
Myntra’s ‘End of Reason Sale’ will run from December 18 to 23 with early access from December 17. The sale event will feature 38,000 styles from over 750 brands in its ‘Beauty and Personal Care’ segment.
“Luxasia is thrilled to partner with Myntra again for the launch of Jeffree Star Cosmetics,” said Luxasia’s country manager for India, Praseed Changarath in a press release. “Luxasia will continue to collaborate with Myntra, the destination for all things beauty, to delight consumers with the finest beauty brands. Together, we strive to unlock the immense potential of India’s fast-growing luxury beauty market.”
Jeffree Star Cosmetics retails in over 250 countries and first launched in the Indian market with multi-brand beauty retailer Nykaa in September this year. Jeffree Star launched his eponymous brand in November 2014 following success as a beauty influencer.
“With the amazing response we found in India earlier this year, we are really excited to expand Jeffree Star Cosmetics with Luxasia by our side at Myntra,” said a spokesperson for Jeffree Star Cosmetics. “The energy and artistry in India are real and we are here for it.”
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