Myntra Beauty launches French skincare brand Caudalie on e-commerce platform, app

By

Isabelle Crossley

Published
Jan 28, 2022

Myntra Beauty has launched French skincare brand Caudalie on its e-commerce platform and will offer a dedicated brand store for Caudalie on Myntra Mall, its multi-brand mall shopping app.

As Myntra Beauty continues to work on expanding its international brand selection, the business has partnered with Luxasia, a beauty omni-channel distribution platform for the Asia-Pacific region, to launch Caudalie on its multi-brand online store, the business announced in a press release on January 28. The brand will also be integrated into Myntra’s social commerce platforms Myntra Studio and M-Live to help boost its brand visibility in India. 
 
“We are excited to announce the launch of Caudalie on Myntra Beauty,” said Myntra’s chief business officer, Sharon Pais in a press release.

“Being one of the leading global skincare brands, this association will substantially strengthen our international brands portfolio as well as the growing beauty and skincare segment on the platform. Myntra caters to a thriving cohort of  skincare aficionados, including a very evolved audience that is primarily looking for clean, natural and chemical-free products. Caudalie is the perfect fit for shoppers in this category for Myntra and through this partnership is poised to unlock opportunities in the emerging Indian beauty landscape.”
 
Caudalie’s skincare products use recycled, recyclable, or refillable bottles. The business has stated that it is on track to achieving zero waste packaging in the year 2022.
 
“From the vineyards of Bordeaux all the way to India, we are thrilled to have finally launched effective, clean and sustainable skincare to our fans in India,” said Caudalie’s general manager for South East-Asia & ANZ, Jean Christophe Samyn. “Working hand in hand with Luxasia, we are very excited to expand Caudalie to Myntra and bring our iconic Vinoperfect Radiance Serum to all Myntra beauty customers.”

Caudalie launched in 1995 and specialises in ‘vinotherapie’, a form of skincare which uses extracts from grape and grapevine for their anti-aging and anti-dark spot properties. The brand also runs vinotherapie spas and retails its products in 45 countries.