Myntra announces relief measures for brand partners to fight Covid-19 disruptions

By

Maverick Martins

Published
May 18, 2021

Fashion e-commerce major Myntra has announced a slew of supportive measures to help the brand partners on its marketplace overcome the disruptions caused by the second wave of Covid-19.
 

Myntra will offer all its 2,000 marketplace brand partners special Covid insurance with a coverage of up to Rs 300,000 and take care of vaccination costs for the partners and two of their family members.
 
The company will also waive all order cancellation charges for the brand partners for April and May. 

Commenting on the Covid-19 relief measures, Rajesh Narkar, vice president marketplace at Myntra, in a statement said: “At Myntra, we consider it our responsibility to work towards sustaining and strengthening the ecosystem for the benefit of all. The objective of rolling out these special initiatives is to extend support to our brand partners to continue to run their operations smoothly.”
 
“Our measures are in the interest of both, the health of their organizations as well as of the people who run the organizations, by adding a layer of immunity against any possible systemic effects that could result from the pandemic,” he added.
 
The Flipkart Group-owned Myntra is India's leading platform for fashion brands and services over 27,000 pin codes across the country.