Myntra aims to acquire 10 million new Gen-Z customers with 'Fwd'

By

Maverick Martins

Published
May 2, 2023

Fashion e-commerce major Myntra has launched the ‘Fwd’ feature on its platform to provide an immersive fashion experience for its Gen-Z customers.

With this new offering, Myntra expects to add 10 million Gen-Zs to its customer base over the next two years.

Myntra Fwd will rollout of a series of features for its differentiated app-in-app experience that include direct access to its Gen-Z offering, simplified trend-spotting-to-shopping, photo search, daily drops and more.

Commenting on the Myntra Fwd initiative, Nandita Sinha, CEO of Myntra in a statement said, “As we build for many India’s, Gen-Z is an important cohort that we continue to take deep interest in. Their individualistic sense of style, diverse points of view and core values reflect in their unique fashion choices and is steadily impacting the way fashion is being consumed at a global level.”

“With the launch of Fwd, we are excited to cater to this fashion-first audience by creating a space where their fashion needs aren’t just understood but are proactively met. Myntra Fwd is not just a fashion destination; it's a holistic lifestyle experience designed especially for Gen Z,” she added.

To promote its new initiative and connect with Gen-Z audiences, Myntra will work with over 500 content creators to create a buzz around the ‘Fwd’ proposition across the country.