Myntra adopts ‘Supercoins’ as its loyalty currency

By

Maverick Martins

Published
Sep 20, 2021

Flipkart-owned fashion e-commerce major Myntra has adopted its parent firm’s loyalty currency ‘Supercoins’ and will be issuing the same as reward points to its customers.
 

With this move, customers will be able to redeem their cumulative Supercoins earned across Myntra and Flipkart on the reward stores of the two platforms. 
 
Additionally, customers also get other benefits such as early access during flagship events, gift vouchers, priority customer support and more as per the loyalty program.

Speaking on the integration of Myntra Insider points with Flipkart’s Supercoins, Srinivasan Subramani, director of loyalty programme at Myntra, in a statement said: “Offering a common loyalty currency to shoppers on both platforms opens up a variety of opportunities and choices for customers, with a more holistic experience, deriving far greater value from the program.”  
 
Flipkart had launched its multi-brand rewards ecosystem Supercoins in 2019 to offer its customers reward points on their purchases.