Myntra acquires 7 lakh new customers during EORS 12

By

Maverick Martins

Published
Jun 25, 2020

Fashion e-commerce major Myntra acquired 7 lakh new customers during the recently concluded 12th edition of its ‘End of Reason Sale (EORS).
 

The company saw over 3.5 million customers shop on its platform during the four-day sale event and sold over 10 million items across multiple categories.
 
The top 5 cities that shopped during EORS were Bengaluru, Delhi, Mumbai, Hyderabad, and Pune. Myntra also witnessed a surge in demand from tier 2, 3 cities with 56 percent of its new customers coming from these cities.

Commenting on the sale event, Amar Nagaram CEO of Myntra, in a statement said: “The 12th edition of EORS was a unique and special edition, coming as it did, a few days into Unlock 1.0. The present edition witnessed successful integration with 400 offline stores through technology, paving the way for more such industry-shaping collaborations in the future.

“Over 3.5 million customers shopped during the event, with about 13.5 million unique visitors, generating close to 120 million sessions. We have recorded an 86 percent increase in the number of customers from tier 2 and 3 cities and beyond, the highest so far. Keeping safety as their guiding principle, our Kirana partners are currently delivering 2.4 lakh items per day across the country,” he added.
 
Nike, Puma, Roadster, HRX, Jack & Jones, Libas, H&M, and W were the popular brands during EORS 12.