Myntra acquires 2.5 lakh new customers on day 1 of EORS

By

Maverick Martins

Published
Jun 22, 2020

Fashion e-commerce major Myntra acquired 2.5 lakh new customers and registered 20 lakh app downloads on day one of its flagship event ‘End of Reason Sale (EORS).
 

The 12th edition of EORS witnessed strong growth from tier 2 and 3 cities on day one and sold over 15 lakh products. The sale saw a 100 percent rise in orders over last year and 92 percent growth in the number of shoppers from tier 2, 3 cities.
 
Speaking on the occasion, Amar Nagaram CEO of Myntra, in a statement said: “The 12th edition of EORS has performed to our expectations so far and it is extremely encouraging to witness the numbers grow as the event progresses. This has restored our confidence in the market as the nation treads towards normalcy and we are looking forward to continuing the momentum for the remainder of the event.

“The collection offered by our brand partners has attracted the shoppers across the country, especially in tier 2 and 3 markets. We have acquired a record high of 2.5 lakh new customers and traffic to our platform currently stands at 3X of normal days,” he added.
 
Myntra’s has EORS will conclude on June 22. The company has hired an additional 5,000 employees to make this sale event a success.