Myglamm launches flavoured makeup line K.Play

By

Isabelle Crossley

Published
Oct 17, 2019

Cosmetics brand Myglamm has launched a new line, “K.Play”, on its e-commerce store. The makeup line features fruit-flavoured eye, lip, and face products.

Myglamm launched K.Play on its e-commerce site on October 16, according to the brand’s press release. The new line is designed to appeal to a young audience with bright packaging and makeup flavoured with vanilla, rose, berries, melon, and oranges, among other options. 

The line retails starting at Rs 545 ($7.64) onwards and includes compacts, highlighters, blushes, lipsticks, and 12 different lipglosses. The products are infused with Vitamins A, C, E, and Jojoba oil and are designed to nourish the skin. The line’s tagline is “Have you had your first Fruitgasm?” and features “creamy textures and butter like formulation,” according to the brand’s press release. 

Myglamm was founded by Darpan Sanghvi in July 2015 and is headquartered in Mumbai. The brand manufactures its makeup in Europe, according to its Facebook page, and creates vegan, chemical free products. The brand recently appointed celebrity makeup artist Daniel Bauer as its global makeup director and has previously collaborated with Manish Malhotra on a makeup line.