Multi-brand fashion e-commerce platform Vasaas onboards over 400 Indian labels, plans to reach 1,000

By

Isabelle Crossley

Published
Sep 1, 2021

Multi-brand fashion marketplace Vasaas has onboarded over 400 Indian clothing and accessories brands in its first six months and has reached a gross merchandise value of $300,000 (Rs 2.2 crore) in the same timeframe. 

Of its group of 400 Indian brands, 300 of these are only available to purchase online through Vasaas, Asian News International reported. The website plans to have onboarded a total of 1,000 brands by the end of the year. 
 
Brands currently retailing on the site include Mannmani, Sumaya by Rashi, Bofreesia, Avalipt, Mallika Arora Label, and Aroop Shop, among others. The website has segments for men and women as well as for western and traditional wear.

The platform works with its sellers to support them through the entire supply chain including manufacturing, taking product photos, writing product listings, promoting launches, and logistics. Vasaas is also in the process of developing WhatsApp-based services for its sellers to enable them to grow by using the communications app which has proved popular for reaching customers, a trend amplified by the pandemic. 
 
Divyansh Kapoor and Himanshu Sharma launched Vasaas half a year ago with the aim of solving the challenge that many Indian brands face, a lack of a strong promotion and distribution strategy. The platform also runs a made-to-order service to enable customers to customise products by different brands.