Mulmul launches personalised styling sessions, appointment only boutique visits

By

Isabelle Crossley

Published
Oct 14, 2020

Womenswear brand Mulmul has launched a personalised styling service for customers, to enable them to shop from home for the festive season. The brand is also holding personal appointments in its flagship store. 

 
As brands continue to adapt their business practices to continued social distancing regulations and the ‘new normal’, Mulmul has launched a WhatsApp-based styling service, the brand announced on Facebook. Customers can have dedicated WhatsApp calls with Mulmul stylists who will guide them through the collection and help them to put together outfits.
 
Mulmul has also released a series of videos with in-house stylist Medha Bahuguna, showing how to style clothes for different body types. The brand is currently admitting one customer (or household group) into its flagship store in New Delhi, and offering customers free matching face masks with their purchases. 

The brand just launched its autumn/winter 2020 festive collection with a selection of its signature embroidered and lace trimmed cotton kurtas. Brand founders and designers Saumya and Bhavini Modi have stuck to their classic colour palette of pastel hues and white and also included some vintage inspired looks in ochre and neutral tones this season.