Mufti appoints Vipul Mathur as chief operating officer

Mufti, a leading men’s fashion wear brand has appointed Vipul Mathur as the company’s new chief operating officer. Prior to joining Mufti, Vipul worked as the brand head for SKULT and will take over from Harbir Singh Sidhu.
Mufti appoints Vipul Mathur as Chief Operating Officer - Mufti

Vipul will report to the company’s managing director and be responsible for enhancing consumer experience and expansion of the brand’s retail presence. The company will be opening its 300th store this year and also eyeing global expansion.
Commenting on Vipul’s appointment, Kamal Khushlani, founder and managing director of Credo Brands marketing, said: “We are delighted to have Vipul as a new addition to our top management team. With the 300th store opening this year, we are confident of garnering sales of more than 4 million garments in the next 12 months. Vipul’s credentials and deep understanding about brands will play a crucial role in building Mufti as the first global fashion brand with Indian roots.”
Commenting on his appointment, Mathur said, “I look forward to embarking on a new chapter in my career with the largest Indian denim brand. My focus will be to enhance consumer experience at all touch points with the brand and expand its product offering to make it a true lifestyle brand. I strongly believe that Mufti will cross the 1,000 crore mark four years from now.”
Mathur has over 20 years of experience in brand management, retail operations and merchandising and was previously employed at organizations such as Aditya Birla Fashion and Retail Ltd, Madura Fashion and Lifestyle and Van Heusen among other companies.

Mufti was launched in 1998 by Kamal Khushlani and currently retails through 275 EBOs (Exclusive Brand Outlets) pan India, 1,200 MBOs (Multi-Brand Outlets), 110 LFSs (Large Format Stores like Shoppers Stop and Central) and is also present on all major e-commerce portals including its own website.

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