MS Dhoni to endorse Panerai in India
Luxury watch brand Officine Panerai has signed Indian cricket player Mahendra Singh Dhoni as its brand ambassador for the Indian market.
The Richemont-owned brand considers India as an important market for future growth and the appointment of Dhoni marks the brand's commitment towards the Indian market. It is expecting Dhoni’s popularity to boost sales of its watches in the country.
Commenting on his association with the brand, Dhoni in a statement said, "I closely relate with the authenticity, passion, and boldness that the brand embodies. These are some strong attributes that I have been applying to my career and life beyond cricket, stirring true emotions towards Panerai, and underlining my natural connection with the brand.”
Panerai CEO Jean-Marc Pontroue, added, "M S Dhoni is a celebrated sportsman, a sophisticated gentleman with a distinctive persona that impeccably resonates the masculine identity of the brand's watches.”
Panerai had entered the Indian market through a partnership with Ethos and currently has two exclusive brand outlets in India.
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