Dec 15, 2020
Mrunalini Rao to launch pret line 'Uri'
Dec 15, 2020
Womenswear designer Mrunalini Rao will diversify her brand’s product range and launch a ready-to-wear line named ‘Uri’ featuring bright prints and casual silhouettes.
Mrunalini Rao describes her new venture as a, “prêt collection of affordable clothing- which aims to capture the essence of being at ease,” she wrote on her eponymous brand’s Facebook. Sharing glimpses of textiles designed exclusively for the line, Rao presents whimsical florals and traditional-inspired abstract elements with a lounge inspired aesthetic.
The new line caters to the increased popularity of lounge wear and work from home wear as the pandemic has caused a decided shift in people’s daily lives. Uri’s maxi dresses and loose, floaty layers are designed to transition from at-home events to more formal occasions.
Designed with longevity in mind, the line features, “timeless, handcrafted pieces that you'll wear for years and years to come,” said Rao. The line will launch “soon” online and in-store, according to the brand.
Mrunalini Rao retails from its flagship store in Hyderabad’s Jubilee Hills and multi-brand across India’s metros as well as in London, UK. The brand is known for its bridal and traditional wear and also runs a dedicated e-commerce store.
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