Moonray to travel to Delhi for pop-up with The Sorbet Soiree

By

Isabelle Crossley

Published
Apr 14, 2022

Womenswear and accessories brand MoonRay will hold a pop-up shop in collaboration with shopping events business The Sorbet Soiree on April 23 at the Hyatt Regency in New Delhi. 

MoonRay will showcase its sustainable range of women’s ready-to-wear as well as vegan footwear, gold-plated jewellery, and quirky bags and accessories in Delhi this April, the brand announced on Facebook. MoonRay has partnered with The Sorbet Soiree which works to give young labels a platform from which to reach new demographics. 
 
The business-to-customer shopping fair will also feature a range of other up-and-coming fashion, accessories, and jewellery brands from across India. Other participating labels will include Embellish, Oro by J, Adwita, Kpret, Gayatri Nargis, Ninie, Label Manasi, Rabi, and Moirra among others, the event organisers announced on Instagram. 

This will be MoonRay’s second pop-up since its launch in December, 2021, following a shopping event it held in Bengaluru earlier this month. The brand also recently launched its spring/ summer 2022 collection which mixes western and traditional influences with a fresh colour palette. 
 
Karishma Swali, one half of womenswear brand Jade by Monica and Karishma, launched MoonRay with her daughter Avantika. The brand targets a younger audience and is positioned in the bridge-to-luxury segment of the market. The brand also donates 50% of its proceeds to support children’s education and animal welfare through NGOs, according to its website.