MoonRay to hold pop-up shopping event in Bengaluru

By

Isabelle Crossley

Published
Mar 31, 2022

New womenswear and accessories brand MoonRay will hold its first ever pop-up shop in Bengaluru at café Araku Coffee from April 1 to 3 to launch its spring/summer collection in the city. 

MoonRay will showcase a wide array of its womenswear, accessories, handbags, and gold jewellery at its Bengaluru pop-up, the brand announced on Facebook. The brand’s recently launched vegan footwear line will also feature, giving Bengaluru’s shoppers their first chance to shop the collection offline. 
 
MoonRay recently launched its spring/summer collection which has vintage, western-style influences such as shirts with piping details and fusion wear elements such as dresses over trousers to resemble a kurta. The colour scheme of navy and white has a fresh feel and garments have been made following sustainable design practices as with the brand’s first collection. 

Designer and bridal wear brand Jade’s co-founder Karishma Swali launched MoonRay in December, 2021 with her daughter Avantika Swali. The brand launched with an e-commerce store and studio space. 

MoonRay is priced in the bridge-to-luxury segment of the market and targets a Gen Z and Millennial customer base. The brand has pledged 50% of its proceeds to support children’s education and animal welfare through NGOs.