×
154
Fashion Jobs
PRIME PLACEMENT AND MANPOWER SERVICES
International Sales Executive - Female - Khokhra - Ahmedabad
Permanent · Ahmedabad
CAPITAL PLACEMENT SERVICES
Cfo For International Funding For 1000 Crore Company in Gujarat
Permanent · Vadodara
NEEJ
Business Development Manager
Permanent · MUMBAI
LIFESTYLE BRANDS
Regional Sales Manager, Peter England - Bangalore
Permanent · BENGALURU
KITEX GARMENTS LIMITED
General Manager - Merchandiser
Permanent · ALUVA
ZODIAC CLOTHING CO LTD
Sourcing Officer (Fabric & Garment)
Permanent · MUMBAI
LIFESTYLE BRANDS
Head of Marketing, Louis Philippe - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Group Manager - E-Commerce Product (B2B)
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Product, Louis Philippe
Permanent · BENGALURU
PANTALOONS HO
Senior Executive - Marketing
Permanent · PUNE
LIFESTYLE BRANDS
Manager - Trade Channel, Finance
Permanent · BENGALURU
LIFESTYLE BRANDS
Executive -Key Accounts (Mis),lp
Permanent · BENGALURU
LIFESTYLE BRANDS
Senior Executive - Garment Technician (ww &Amp; Kids), Pdqa
Permanent · BENGALURU
LIFESTYLE BRANDS
Sales Executive - Kannur &Amp; Kasargod
Permanent · BENGALURU
HIGH FASHION GARMENT COMPANY
Manager Humanr Resource (Male) From Mumbai Only
Permanent · MUMBAI
RAJ KHATRI FILMS PVT LTD
Digital Marketing Executive
Permanent · MUMBAI
ANANDGUPTA COUTURE
Social Media Marketing & Fashion Design Assistant
Permanent · MUMBAI
DESIGNR
Sales Officer
Permanent · NEW DELHI
NETE.IN
CRM & Logistics Executive
Permanent · MUMBAI
FABINDIA OVERSEAS PVT. LTD.
Retail Planner
Permanent · NEW DELHI
SELECTIVE GLOBAL SEARCH PVT. LTD.
Business Development
Permanent · NEW DELHI
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KARIMNAGAR

Moncler's Remo Ruffini on the role of physical retail in the luxury industry

Translated by
Nicola Mira
Published
today Nov 18, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Interviewed by journalist and broadcaster Enrico Mentana at the 23rd Fashion & Luxury Summit organised by Pambianco and Deutsche Bank in Milan on November 14, the CEO of Moncler, Remo Ruffini, emphasised that even in today’s increasingly digitalised world, brick-and-mortar stores will always play a key role for the luxury industry.


Remo Ruffini at the 23rd Fashion & Luxury Summit by Pambianco and Deutsche Bank - Photo: Elena Passeri - FashionNetwork.com

 
“E-commerce currently accounts for approximately 6-8% of our revenue, and we estimate it could reach 15-20%, but physical retail will still remain a factor in luxury goods sales. People who once didn’t are now strolling down commercial high streets, especially consumers in their 20s; and travel retail has become increasingly significant,” said Ruffini.

“What we tried to change was the energy and approach in our stores, to create a more appealing environment for a younger clientèle, which in the last few years has started to have more and more of a connection with our brand. But evolution and tradition must be doled out in a balanced fashion: neglecting our long-established customers, who generate the largest part of our revenue, would indeed be a mistake,” he added.

Talking about evolution, Ruffini told the story of Moncler’s Genius project: “It isn't an absolute novelty. Back in 2004-2005 we collaborated with a series of young designers who helped us reach out to audiences we weren’t familiar with. In choosing the designers who worked on the Genius project, we followed the same approach, in order to have different creative threads, enabling us to interact with young skateboarders, or business executives, or romantic women and those who sought versatile, elegant items, suitable for an evening out too. Previously, there was only one channel, but now there are several, and you need to build a community of people who can exploit them in the best way.”
 
Ruffini proudly underlined that the Genius project was made possible by Moncler’s ability to adapt its supply chain to a production rhythm that is no longer seasonal but monthly, and to be extremely swift in promoting the collection’s successive launches.
 
Asked by Mentana about the situation in Italy, Ruffini replied: “There clearly are some concerns. Italy should be run in a business-like way. Some cities, like Milan, are doing a brilliant job, but the whole country must make an effort, otherwise market volatility is destined to increase. For our part, we are trying to export more and more.”

Copyright © 2019 FashionNetwork.com All rights reserved.