×
104
Fashion Jobs
MATRIX CLOTHING PVT. LTD.
Quality Manager
Permanent · GURUGRAM
MATRIX CLOTHING PVT. LTD.
Quality Manager
Permanent · NEW DELHI
NIKE
Sap Platform Offshore Technology Capability Leader – Sec Idc
Permanent · BENGALURU
UNIVERSAL MANAGEMENT CONSULTANTS
Sampling Manager
Permanent · CHENNAI
UNIVERSAL MANAGEMENT CONSULTANTS
Operation Manager - Woven Garments Factory
Permanent · CHENNAI
NVS CONSULTANTS PVT. LTD.
General Manager - Quality (Garments)
Permanent · INDORE
NVS CONSULTANTS PVT. LTD.
General Manager - Quality (Garments)
Permanent · BHOPAL
FEELWELL GARMENTS & ACCESSORIES PVT. LTD.
Logistics Manager
Permanent · MUMBAI
LIFESTYLE BRANDS
Group Manager - E-Commerce Product (B2B)
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Product, Louis Philippe
Permanent · BENGALURU
PANTALOONS HO
Senior Executive - Marketing
Permanent · MUMBAI
LIFESTYLE BRANDS
Executive -Key Accounts (Mis),lp
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Trade Channel, Finance
Permanent · BENGALURU
LIFESTYLE BRANDS
Sales Executive - Kannur &Amp; Kasargod
Permanent · BENGALURU
LIFESTYLE BRANDS
Senior Executive - Garment Technician (ww &Amp; Kids), Pdqa
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Marketing, Peter England - Bangalore
Permanent · BENGALURU
PURPLE UNITED
Executive (E-Commerce)
Permanent · NEW DELHI
EXPRESS PLACEMENT
e Commerce Manager
Permanent · NEW DELHI
CORPORATE RESOURCES
Senior Manager - Production
Permanent · COIMBATORE
KIVE CONSULTANCY
Area Sales Manager
Permanent · KOLKATA
KIVE CONSULTANCY
Area Sales Manager
Permanent · KANPUR
KIVE CONSULTANCY
Area Sales Manager
Permanent · LUDHIANA

Moncler Genius is actually rather dumb

Published
Feb 20, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Moncler Genius used to seem like a cool event. Now it comes across as a little dim. Matter of fact, more or less an unholy mess.


Moncler Genius 2020 - Milan - Photo: Moncler



The concept was for a gang of cool designers to create capsule collections of about 10 looks which are then shown together in a series of tableaux in a large Milanese space. The initial results were some great inventive puffer jackets, especially from the likes of Pierpaolo Piccioli, Simone Rocha and Craig Green. And some commercial hits.
 
One Genius event was staged underneath railway lines leading into Milan’s Central Station, and was pretty impressive. However, Wednesday’s latest edition felt like a low-rent rock festival with thousands of fans bumping into each other in clouds of dry ice inside a giant murky factory the size of a football field. “Glaston-Moncler,” “No Moncler-bury!” several editors joked when discussing the soiree.


Moncler Genius 2020 - Milan - Photo: Moncler



It may have been a moderately interesting experience if you were a pampered editor or influencer. But fans of the brands were forced to wait in endless queues in order to see any of the installations.  Once inside, scores of Milanese lived out their Fellini fantasies shooting the tableaux in “tracking shots” with their mobiles phones, literally trampling over each other inside Rocha’s space.  Bizarrely, the soundtrack to her video was Requiem in D Minor.
 
There were a few clever fashion art settings, most notably Green’s spacemen with covered faces in suits inflated by jets of air. Though, quite frankly, what a nightmare of a job for the models.


Moncler Genius 2020 - Milan - Photo: Moncler


 
Even Anderson, currently the most admired designer in Europe, underperformed. His cast marched around in color-block down jackets and padded scarves like lost souls from one of Samuel Beckett’s tragic-comedies banging into inflated tree trunks to Vivaldi’s Spring.
 
Admittedly, the massive entrance scaffolding with hyper-sized LEDs which featured Rimowa’s new travel case was very eye-catching. Its new case called Reflection is a limited edition metallic wheelie with a shiny new mirrored surface, and its own mini LED screen. Its price tag is 2,100 euros; and its neon red text read as follows: "I want to breathe the mountain air.” Ironic, given the dry ice that engulfed all the guests.
 
Moncler bragged that this was its first foray into the experiential world.  But, quite frankly, this was a grim struggle through a murky crowd, amid cacophonous sounds  on a factory floor full of giant puddles. Genius? You must be kidding.
 
 

Copyright © 2020 FashionNetwork.com All rights reserved.