×
167
Fashion Jobs
GETNATTY DESIGNTECH PVT. LTD
Business Development & Sales Specialist
Permanent · MUMBAI
SCANNHUM HR SOLUTIONS
Scannhum| Head - Digital Marketing | Mulund (Mumbai)
Permanent · Mumbai
N K CONSULTANTS
qa Manager in Buying House Bangalore
Permanent · Bengaluru
CG EDUCATION PLACEMENT CONSULTANT
qa Manager
Permanent · FARIDABAD
SREEDHARA TEXTILES PRIVATE LIMITED
Wanted - Accounts Executive
Permanent · Coimbatore
POKARNA FABRICS PRIVATE LIMITED
HR Manager
Permanent · Hyderabad
PRIME PLACEMENT AND MANPOWER SERVICES
International Sales Executive - Female - Khokhra - Ahmedabad
Permanent · Ahmedabad
CAPITAL PLACEMENT SERVICES
Cfo For International Funding For 1000 Crore Company in Gujarat
Permanent · Vadodara
NEEJ
Business Development Manager
Permanent · MUMBAI
LIFESTYLE BRANDS
Regional Sales Manager, Peter England - Bangalore
Permanent · BENGALURU
KITEX GARMENTS LIMITED
General Manager - Merchandiser
Permanent · ALUVA
ZODIAC CLOTHING CO LTD
Sourcing Officer (Fabric & Garment)
Permanent · MUMBAI
LIFESTYLE BRANDS
Head of Marketing, Louis Philippe - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Group Manager - E-Commerce Product (B2B)
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Product, Louis Philippe
Permanent · BENGALURU
PANTALOONS HO
Senior Executive - Marketing
Permanent · PUNE
LIFESTYLE BRANDS
Manager - Trade Channel, Finance
Permanent · BENGALURU
LIFESTYLE BRANDS
Executive -Key Accounts (Mis),lp
Permanent · BENGALURU
LIFESTYLE BRANDS
Senior Executive - Garment Technician (ww &Amp; Kids), Pdqa
Permanent · BENGALURU
LIFESTYLE BRANDS
Sales Executive - Kannur &Amp; Kasargod
Permanent · BENGALURU
HIGH FASHION GARMENT COMPANY
Manager Humanr Resource (Male) From Mumbai Only
Permanent · MUMBAI
RAJ KHATRI FILMS PVT LTD
Digital Marketing Executive
Permanent · MUMBAI

Moncler debuts on Tmall

Published
today Sep 26, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Luxury Italian label Moncler is ramping up its presence in China, with the opening of an online store on Alibaba-owned marketplace Tmall.


Moncler 1952


Known for its luxury down puffer jackets, Moncler will open a virtual pop-up shop on the Tmall Luxury Pavilion, a platform created by the Chinese e-commerce giant in August last year, in a strategic move to offer high-end international brands to China's luxury and digitalised consumers.

Via the new pop-up, Moncler will debut its "Moncler Genius" collection, the first instance that the 2018-created line comes to China. The e-store will also give fans of the French-Italian brand early and exclusive access to other capsules.

Iconically, the move marks the first time Moncler and Alibaba have teamed up. In a news statement on Tuesday, the European brand hailed the distribution deal as "a bold step for the brand’s retail expansion into the digital sphere."

“Digitalisation opened a new era, and luxury brands are adapting to changing shopping habits, as the sector attracts younger consumers who are constantly seeking eye-catching new items,” said Remo Ruffini, chairman and CEO of Moncler.

“I think China is our biggest digital challenge for the next years, and I am happy to partner with Tmall to offer customers a great, unique shopping experience through one of the most exciting online pop-ups we have created.”

Kicking off from September 27, Tmall shoppers will have pre-sale access to the Moncler Palm Angels collection, which runs through October 4, after which the jackets hit the brand’s physical pop-up stores and website.

Moncler is also offering an exclusive collection especially designed for the Luxury Pavilion, entitled 'The Yellow Capsule', and will invite prime members of Tmall’s Pavilion Club to attend physical pop-up events in Beijing and Shanghai.

In addition, shoppers will have access to other previously released collections under the Moncler Genius umbrella, which was first unveiled at Milan Fashion Week in February. This includes Moncler 1952, Moncler Simone Rocha, Moncler Craig Green, Moncler Noir Kei Ninomiya and Moncler Fragment Hiroshi Fujiwara

Moncler joins a bevy of luxury fashion, beauty and accessories brands that already sell on the Luxury Pavilion. Launched in August last year, the niche platform currently offers nearly 70 brands, including Burberry, Versace, Tod's, Givenchy and Tag Heuer. Products range from apparel and beauty items to watches and luxury cars.

Speaking on the tie-up with Monler, Tmall Fashion and Luxury President Jessica Liu said the Luxury Pavilion will help the brand reach China’s millennial, digital-savvy luxury shoppers through innovative and exclusive experiences, such as the virtual pop-up shop.

“We look forward to leveraging our unparalleled technology and consumer insights to effectively engage with Moncler’s consumers both today and into the future,” said Liu.

According to market researchers Bain, worldwide sales of luxury goods, worth about $321 billion, are growing at 4% to 5% percent a year until 2020.

Copyright © 2019 FashionNetwork.com All rights reserved.