Mohey names actor Kiara Advani as brand ambassador

By

Maverick Martins

Published
Jan 9, 2023

Ethnic fashion and bridalwear brand Mohey from Vedant Fashions Limited has named actor Kiara Advani as its new brand ambassador.

The brand has launched a campaign featuring the actor titled #DulhanWaliFeeling in which Advani endorses the Mohey’s most recent bridal collection.

Commenting on her association with the brand, Kiara Advani in a statement said, “I am so excited to be associated with Mohey, a brand that not only celebrates weddings but also, their brides and their individuality. This campaign beautifully encapsulates the #DulhanWaliFeeling and we hope it strongly connects with all the new brides.”

Vedant Modi, chief marketing officer at Vedant Fashions Limited added, “Kiara, whilst deeply rooted with her tradition, is also the new age Indian woman that brings out our powerful messaging in the most confident manner. Mohey has been conceptualized for the confident and bold Indian brides who live life to the fullest and we believe the essence of our #DulhanWaliFeeling has been beautifully portrayed by Kiara.”

Vedant Fashions launched Mohey in 2015 as a women’s ethnic wear brand and has over 50 stores for the brand across the country along with a strong online presence.