Modish to hold 'Christmas Market' shopping fair in Lucknow this December
Fashion and lifestyle exhibition Modish will hold a ‘Christmas Market’ from December 24 to 26 at Lucknow’s GenX Crescent hotel to showcase clothing, accessories, and jewellery by brands from across the country.
The business-to-customer and business-to-business event will feature over 55 exhibiting brands and expects around 5,000 over the course of the three-day event, according to its website. Part shopping fair, part trade show, Modish’s Christmas Market will also feature live music, games, gift shops, and food and drinks, the event announced on Facebook.
The event will feature product categories including menswear, womenswear, athleisure, footwear, accessories, jewellery, home décor, premium brands, and retail solutions. The event aims to give Lucknow’s shoppers the chance to browse brands from across India and fashion and lifestyle brands the opportunity to reach customers in India’s 11th largest city.
Modish’s digital advertising partner is Codeable Technologies, which has launched a multi-media advertising campaign comprising radio promotion, email marketing, online promotions, and distributing pamphlets and banners throughout the city.
Modish held its most recent shopping fair in Lucknow in October after having to cancel its April edition due to the Covid-19 pandemic. The event’s December edition will take place following Covid-19 health and safety guidelines as per local regulations.
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